Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
SIFXMPR005 Mapping and Delivery Guide
Develop marketing strategies and activities
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | SIFXMPR005 - Develop marketing strategies and activities |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit describes the performance outcomes, skills and knowledge required to develop and implement marketing strategies and activities to improve market performance. It applies to funeral home and cemetery and crematorium staff overseeing the marketing or promotion of funeral products and services for micro and small businesses or a department in a larger organisation. The work is performed according to work health and safety, relevant legislation and workplace policies and procedures.No licensing, legislative or certification requirements apply to this unit at the time of publication. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. Skills must be demonstrated in the workplace or in a simulated environment that is as industry realistic as possible. In a simulated environment, it is essential that assessment is conducted: using suitable facilities, equipment and resources, including: computers, communication technology and software programs to develop marketing strategies and activities funeral organisation business plan, pricing and service information under industry conditions where there is: integration of tasks with possible interruptions to work typical of the job role. Assessors must satisfy the NVR/AQTF mandatory competency requirements for assessors. |
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Prerequisites/co-requisites | |||
Competency Field | Marketing and Public Relations |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Develop marketing strategies. |
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Element: Develop marketing and promotional activities. |
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Element: Monitor and improve marketing performance. |
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Element: Develop marketing strategies. |
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Element: Develop marketing and promotional activities. |
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Element: Monitor and improve marketing performance. |
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